Go Cruise Extend Support

Gillingham Ladies are delighted to receive the continued support of Go Cruise for the 2015/16 season.


Tony and Dan Hammond have pledged their support to Gillingham Ladies for another year through their sponsorship of Gills Ladies’ goalkeeper Courtney Shanley and midfielders Sophie Brown and Jade Keogh. The Gills supporters are regulars to both Priestfield Stadium and Chatham Town FC supporting the club every weekend.

We spoke to Tony following Gills Ladies 4-1 win over Norwich City Ladies in which one of his sponsored players, Jade Keogh, scored a fantastic free kick from 25 yards out.

Tony revealed how he first started following the Ladies team; “Both Dan and I started following Gills Ladies a number of years ago after Danny Jackman (then a Gills player) put Dan in touch with ex-Gills Ladies player Daniella Farmer.  Danni has been Dan’s mentor in a sports nutrition business (Herbalife) ever since. We originally came along to support Danni and obviously started to get more involved.  We’ve followed their fortunes ever since, from sunny days at Priestfield to standing in the sleet at the top of Blue Bell Hill for a cup game.”

Go Cruise has been a constant supporter of Gillingham Ladies, providing vital support to help the club run its operations and provide players like the sponsored Gills Ladies trio a good infrastructure to enjoy.

Tony said, “Being able to sponsor individual players is a great way to support the club and a couple of our previously sponsored players that have now moved on have become friends.”

“Last season we sponsored Danni, Lauren Phillips and Charlotte Long, all of whom have now moved on.  For this season, Sophie Brown was an easy choice as she lives near us and we have been contacts for years.  Courtney Shanly and Jade Keogh were recommended by ‘Potter’.  Goalkeepers always have it tough during a relegation season and Courtney deserves credit for some great performances.  Jade had an awful injury at the start of last season and now she is back fit again we wanted to help her back into the side.  Good luck to all three of them.”

Women’s football has rocketed since the women’s world cup and Tony believes opportunities are now rife for the women’s game to push forward both nationally and at Gillingham Ladies.

“I really hope the women’s game can continue to grow on the back of the incredible performance the England team managed in Canada.  The fact that more games are now being televised will obviously help as will the increase in sponsorship that goes with it.”

“It was really encouraging when Paul Scally officially brought the Ladies Club into GFC and allowed them to play at Priestfield.  I hope we will be able to see them perform in the stadium again this season.  It was a blow that Gills missed out on getting elected to the WSL a couple of years ago, but the way the ‘academy’ is now bringing on younger girls can only bode well for the Gills Ladies team.”

Tony added whilst the sentiments to sponsoring the girls extends beyond the commercial benefits the companies receive, there is certainly cause for other local businesses to work with Kent’s best women’s team to help their business.

“Although brand awareness isn’t the main reason we sponsor players, it does provide companies with very low cost exposure compared to the men’s team.  I would encourage anyone to come along to a game and see the quality of football that is being played this season and investing in Gills Ladies, you can perhaps be personally involved in another Gills promotion season.”

“One other point I would like to make is that it is a very friendly club and it is an honour being able to be so closely involved at the start of what is certain to be a successful upward journey.”

If your company would be interested in supporting Gillingham Ladies this season please email crichardson@priestfield.com

To learn more about GoCruise please visit www.gocruise.co.uk



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